Serph Blog

Coming Out of Beta

Posted by Cameron Olthuis   •   8 Comments

We are officially bringing Serph out of beta today. Our beta testing has gone extremely well, much better than we expected. For the last couple of months we have rolled out improvements to Serph based on feedback from our users. We’d like to thank all of those who participated and provided feedback and altered us to bugs throughout the beta.

We still encourage everyone to provide feedback and offer suggestions for desired features. Just because we are now out of beta doesn’t mean that we’ll stop improving Serph, or that there won’t be any bugs that you run into.

Welcome to Serph

Posted by Cameron Olthuis   •   6 Comments

If you’re reading this post I’m sure you at least have a basic idea of what Serph is about. However, if this is your first encounter with us here is a brief overview. Serph is a search engine that can be used to find information on things that people are saying right now. It is a buzz tracker that goes out and searches various social media sites when you type in a query. The results are then sorted, organized and listed by the most recent.

Some of the social media sites that Serph uses are: Technorati, Digg, YouTube, Flickr, Google Blog Search, Bloglines, and Newsvine. The reason we created Serph is to make it easy to search all of these social media sites in one-easy to use interface. We were tired of having to manually search through them all.

Serph is commonly used to see what people are saying about your company, products, public facing figures, competitors, and industry. Some people use it to track the latest buzz on certain news events as they are happening, such as the Superbowl. Others simply use it for vanity searches.

One of the questions I get a lot is how is this different from Google or Yahoo? The difference is that Google and Yahoo do not help you find what is happening right now. The results are often very dated and a person might have to search many pages deep to find the new stuff, and by time it is even indexed a few days have passed. Those few days can prove to be extremely critical when it comes to tracking and responding to your buzz. With Serph, the results are listed by the most recent and the results are near time. This helps you track and respond to things as they are being said.

Serph is a product of ACS, a full service online marketing agency. We are also the people behind Crazy Egg and SiteBlimp. We hope you find Serph as a useful tool and please understand that we are still in beta so Serph is not perfect at this point. We still have a long way to go and look forward to hearing your feedback so we can improve. Please make sure you let us know if you come across any bugs, think of some desired features or any other ways we can improve Serph. Serphs Up!